The brand behind the brands.
Attia Global Holdings was founded on a single conviction — that the disciplines of capital and the disciplines of brand belong under one roof, and one standard.
Arsany Attia
Arsany Attia is a German-Egyptian entrepreneur and brand consultant, and the Founder & Chairman of Attia Global Holdings. In an industry defined by noise, visibility, and constant reinvention, he has built his ventures by doing the opposite — with discretion, corporate discipline, and tightly controlled relationships.
He is the founder of Consulting Inn Co. (CIC), a privately held, multinational branding and identity firm operating across Dubai, New York City, and London. Under his leadership, CIC has become one of the most respected names in New York’s private consulting scene, known for executive identity and brand repositioning, and for a client base that remains deliberately undisclosed — high-growth ventures, legacy business families, and privately funded companies seeking long-range strategy over short-term campaigns.
As an individual advisor, Attia is regarded as one of the most sought-after brand consultants in his field, taking on a limited number of high-stakes engagements at any given time. His work extends beyond traditional consultancy — structuring long-term partnerships that link brand equity directly to strategic business development. It has been said that his operation moves more like private equity than marketing. Attia Global Holdings made that observation literal.
Alongside CIC, he built Guilloché, a high-end luxury boutique for fine jewelry and haute horlogerie with a presence spanning the Middle East, Europe, and North America — a house that turned his standard of craft into a business of its own.
AGH is the natural evolution of that portfolio: a Luxury Private Equity & Brand Transformation Group where the philosophy he applied for clients is now applied to ownership itself.
“I don’t measure success by scale — I measure it by control. CIC set that standard, Guilloché reinforced it, and AGH extends it.”
Two houses set the standard.
CIC
Consulting Inn Co. — a privately held, multinational branding and identity firm across Dubai, New York, and London. Built on brand positioning strategy, capital identity, and long-term equity development, CIC now serves as AGH’s in-house transformation engine.
Visit CICGuilloché
A high-end luxury boutique for fine jewelry and haute horlogerie, serving a private clientele on a quote-only basis. Guilloché embodies the founding standard of the group — disciplined structure beneath refined surfaces.
Visit GuillochéThe philosophy is the firm.
Attia’s approach rests on principles he has applied consistently across every venture: control over visibility, precision over noise, and permanence over trend. Brands, in his view, are engineered assets — their equity is built deliberately, protected fiercely, and compounded over time.
At AGH, that philosophy governs how houses are selected, how they are rebuilt, and how long they are held. The firm does not chase attention; it builds the kind of value that no longer needs it.